The Rarenium CI4+ ensured the 8th consecutive win in the reel category and the stunning looking Lesath CX was voted best new Rod.
The EFTTEX show is the most important annual trade show organized by the European Fishing Tackle Trade Association (EFTTA). This year Brussels, the capital of Belgium and the domain of the European Parlement, hosted the event from the 12th until the 14th of June.
At EFTTEX 2014 each company was entitled to enter a maximum of 6 different products into the Best New Product competition. The competition is judged by a panel of independent experts and journalists.
Chris de Haan, Shimano Team-Leader Product Planning, commented: "As our new flagship model Stella FI was already on sales since March 2014 it was not allowed to enter this reel into the competition. It is therefore extremely good to see that even with a lower pricepoint reel Shimano is recognized for top quality. This tells you something about the design and manufacturing capabilities we have!"