The S-PHYRE concept has one goal: to maximize power transmission by delivering more performance per gram, cheating the air, and using the linkage effect to create efficiencies.
Power generation is hard enough, riders don’t need to lose watts to the physics of aero drag, friction or overheating. S-PHYRE is engineered to limit these losses through technological advancements, applying linkage and movement principles in a complete system between the bike, the body and the motion of its muscles.
Armed with this starting point, together with knowledge from bike fitting and performance studies with professional riders, Shimano has delivered technical cycling wear – jerseys, bib shorts, skinsuits, gloves and socks - that maximize the efficiency at the contact points between clothing and skin, empowering riders to achieve the next level of performance.
Marco Zaja, Shimano Europe Deputy Director Softgoods: “S-PHYRE is the newest expression of our passion for leading, using everything we know about performance to create meticulously engineered cycling apparel. S-PHYRE lives up to everything you expect from Shimano and everything we demand from ourselves.”