Shimano Experience Project

Once a standard 40-foot shipping container, the Shimano Experience Project is now a mobile centre showcasing current and upcoming Shimano components, groupsets and wheels, plus Shimano lifestyle gear (including footwear, pedals, eyewear, bags), Pearl Izumi apparel, footwear & essentials, PRO Bikegear saddles, accessories and much more!

At the Shimano Experience Project, you'll be able to engage in a range of activities including tech seminars and information sessions, receive giveaway items, try out new technologies, interact with our media displays, meet your favourite pro riders and secure a fantastic race view point atop the roof.

Below is a list of key events where you can visit the Shimano Experience Project in 2018. Be sure to check back for the latest news!





18-21 Jan Tour Down Under Adelaide, SA Website
25-28 Jan Cadel Evans Great Ocean Road Race Geelong, VIC Website
19-21 Feb Big Husky Triathlon Festival Huskisson, NSW Website
9-11 Mar Shimano Bike Buller Festival Mount Buller, VIC Website
14 Oct Shimano Enduro QLD Nerang, QLD Website
Nov White Bay Criterium Sydney, NSW Coming soon
Dec Shimano Super Crit St Kilda, VIC Website