Shimano Experience Project

Once a standard 40-foot shipping container, the Shimano Experience Project is now a mobile centre showcasing current and upcoming Shimano components, groupsets and wheels, plus Shimano lifestyle gear (including footwear, pedals, eyewear, bags), Pearl Izumi apparel, footwear & essentials, PRO Bikegear saddles, accessories and much more!

At the Shimano Experience Project, you'll be able to engage in a range of activities including tech seminars and information sessions, receive giveaway items, try out new technologies, interact with our media displays, meet your favourite pro riders and secure a fantastic race view point atop the roof.

Below is a list of key events where you can visit the Shimano Experience Project in 2017. Be sure to check back for the latest news!





17-25 Jan Tour Down Under Adelaide, SA Website
23 - 29 Jan Cadel Evans Great Ocean Road Race Geelong, VIC Website
19-21 Feb Big Husky Triathlon Festival Huskisson, NSW Website
7 - 9 Apr Shimano Enduro Tasmania Derby, TAS Website
7 May IRONMAN Australia Port Macquarie, NSW Website
5 - 10 Sep UCI MTB World Championship Cairns, QLD Website
19 - 22 Oct Cape to Cape Maragaret River, WA Website
20 Nov CyclingTips Giro della Donna Warburton, VIC Website
18 Dec Shimano Super Crit St Kilda, VIC Website