Shimano Experience Project

Once a standard 40-foot shipping container, the Shimano Experience Project is now a mobile centre showcasing current and upcoming Shimano bicycle components such as groupsets & wheels and Shimano lifestyle gear including footwear, pedals, eyewear, bags and Sport Camera - as well as Pearl Izumi apparel, footwear & essentials, PRO saddles, components & accessories and much more.

At the Shimano Experience Project, you'll be able to engage in a range of activities including tech seminars and information sessions, receive giveaway items, meet your favourite pro riders and secure a fantastic race viewing point up on the rooftop deck!

Below is a list of key events where you can visit the Shimano Experience Project in 2016. Be sure to check back for the latest news!





17-25 Jan Tour Down Under Adelaide, SA Website
19-21 Feb Big Husky Triathlon Festival Huskisson, NSW Website
21-24 Apr UCI Mountain Bike World Cup Cairns, QLD Website
28 Apr-1 May IRONMAN Australia Port Macquarie, NSW Website
10-12 Jun IRONMAN Cairns Cairns, QLD Website
29 Aug-5 Sep IRONMAN 70.3 World Championship Mooloolaba, QLD Website
13-14 Nov CamelBak Highland Fling Bundanoon, NSW Website
20 Nov CyclingTips Giro della Donna Warburton, VIC Coming soon
18 Dec Shimano Super Crit St Kilda, VIC Website


Take a quick tour through the Shimano Experience Project (taken at the UCI MTB World Cup in Cairns, 2014).


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