The event promotes the importance of a healthy lifestyle and will raise funds for The Smith Family’s programs helping to support disadvantaged children.

The 2010 event, which will be held on October 17 in Melbourne, is expected to attract more than 16,000 bike riders.

Now in its 18th year, HBA Around the Bay in a Day has grown from 2500 participants in 1993 to more than 15,000 last year.

At the conclusion of the ride, thousands of riders enter the fantastic Alexandra Gardens start/finish site where live music, entertainment, roving entertainers, corporate hospitality, food and beverage facilities, and sponsor displays and giveaways provide a fantastic end to a great ride.

The HBA Around the Bay in a Day®, GO Bike Expo® Presented by BT RISK & INSURANCE, and Ride to Work Day will again be the cornerstones of the Melbourne Cycling Festival in 2010, with Victoria’s three iconic cycling events coming together to create a major week of cycling-centric activity in Melbourne.

sourced from www.bv.com.au